A great ad campaign starts with a strong strategy.

And that’s exactly what this workshop is about. In this session, we’ll show you how to use AI to generate detailed, well-structured campaign briefs that power better results on platforms like Meta, Google Ads, and beyond. You’ll learn how to use tools like ChatGPT to help you develop campaign objectives, audience segments, keywords, creative concepts, and even messaging angles. This workshop is strategy-focused, highly practical, and ideal for anyone who wants to launch with clarity instead of guesswork.